It doesn’t matter what industry you serve – coming up with a unique idea will help set you apart from the competitors. We’re currently working on a great example of this, and we have a virtual red forest sprouting in our shop right now for a client.
Kohler Engines manufactures small engines for riding lawn mowers, garden tractors, walk-behind lawn mowers, concrete construction equipment, outdoor power equipment, welders, pressure washers and other products. It’s a company known for innovation and for engine efficiency. With this display, Kohler Engines is able to simply and visually illustrate what this means to end users.
The custom display, which is part of a tent kit, utilizes gas cans to show end users how much money they can save annually in gas costs by using a very common item: Gas cans. A banner stand is used to explain the full details, but it’s the gas cans that first catch your attention.
It’s a strong visual that’s really resonating with the dealer-distributors. What’s even better is that this display stand can be used with the tent, which is available in two size options, or alone in the dealer-distributor showroom for maximum impact.
Incorporating industry specific items in unique ways is a great way to get noticed. As this example shows, it’s not a matter of complexity. It can be something quite simple that easily illustrates your message.