Trade show exhibitors tend to fall into two general categories: The seasoned exhibitors, with well-executed exhibits, and those new to the game, who are starting face-to-face marketing with a limited
According to Exhibitor Magazine’s 2013 Economic Outlook Survey, exhibitors spend just over a third of their typical show budget (36.5%) on exhibit space. Show travel and lodging are the next
Trade show exhibitors make many decisions during the tradeshow preparation process. Among those are whether or not to invest in additional onsite marketing opportunities. According to a new study by
