At Exhibit Systems, we use a three-step approach of Consult, Create, Connect with all of our clients. This is exactly what happened with one of our newest clients, a specialty food provider in the Pacific Northwest.
Originally, Peterson Cheese came through our website, and was looking for information on an overhead banner.
“After talking with Sonia from Peterson Cheese, I realized they had an idea in mind, so I made some suggestions and sent them some photos of another really successful exhibit that we did for Burnett Dairy, another cheese producer,” says Senior Account Executive Kathy Giles.
Shortly thereafter, a team from Peterson Cheese saw the actual exhibit at a show, took pictures of it and loved it. It had a similar feel to what the company was looking for: Clean and uncluttered, with room for product samples and branding. It wasn’t until they returned to the office that they connected the dots and realized it was the Exhibit Systems’ design.
Taking the original idea, Kathy worked with Aaron from our design team to take the original idea from concept to sketches.
“It’s a custom design, but it is very simple,” she explains. “And it incorporated Peterson Cheese’s existing graphics.”
The original design included an actual barn board treatment for the back of the 10×20 display. The concept was beautiful, but cost prohibitive and heavy, which would have increased shipping costs to and from shows. Our suggested Plan B? Use lighter-weight luan, a type of plywood, and apply a custom paint treatment to suggest the look of barn board.
Dan in our shop used a wood grain roller and stain to replicate the look of weathered boards. He varied the application process to make each board look unique.
Additionally, Exhibit Systems also created a blackboard sign, which was shipped to Peterson Cheese in advance and they applied their logo and tagline.
“For a custom exhibit, Peterson Cheese really made an economical choice,” says Giles.
Exhibit Systems also designed two custom crates for the exhibit, which also provides the flexibility to use it as a 10×10 or a 10×20 display.
“The back panels just slide in and out of the custom crate,” says Giles. “Not only is it easy to install, it also is easy to ship.”
The exhibit is making its debut at the Summer Fancy Food Show at the Jacob Javits Center in New York City this week. This is North America’s largest specialty food and beverage event, and we’re pleased to add Peterson Cheese to the growing number of Exhibit Systems displays connecting with customers at the show.
To learn more about how we can help you with your custom display ideas, give Kathy a call or email her at firstname.lastname@example.org and feel free to download our Trade Show Planning Checklist or Event Planning Checklist to help get the most out of your display at your next show.