Marketers are always looking for creative ways to engage customers and prospects who stop by their booth. In many cases, exhibitors will have some kind of activity or game to entertain and enlighten people who visit their booth. Below are some thoughts and ideas for your next in-booth activity.
Tap Into the Spirit of Competition
It’s human nature to want to compete…and win! Tap into that spirit by setting up a friendly competitive activity in your booth. If you offer a competition, whether leveraging social media or hosting it in-person, be sure that you align the activity with your product or brand, or the theme of your booth. Exhibit Systems recently exhibited with a baseball theme. Attendees were encouraged to try their hand at Wii baseball – it was a hit! To maximize the draw – offer a prize that attendees REALLY want. Technology-related prizes (e.g. headphones, phone cases, chargers, etc.) are all safe bets. If possible, offer services around your product as a reward.
What’s Happening Over There?
You can create traffic by renting trade show attractions for your booth. Consider a photo booth, games (plinko, casting contests, bingo, etc.) or even a money-blowing machine. In addition to generating buzz, these types of attractions offer the added benefit of allowing your booth staff the chance to talk up your product or service while visitors are waiting for their turns. An added note on photo booths, this could be an opportunity to encourage attendees to share pics of themselves in your booth via social media channels. Combine the photo booth with a reward-based sharing competition. For example, “Share your pic on Twitter with @ExhibitSystems1 and be entered to win a selfie stick!”
In-Person: Capture leads and engage visitors with a trivia-based game. One suggestion is to create a game of questions based on your service, product, or company. Attendees join the game with their contact info and a leader-board keeps track of who’s ahead. This draws folks back to your booth to keep track of where they stand in the competition, reinforces knowledge of your brand and captures data.
Via Technology: To leverage social media, create a game where participants follow your brand to see the questions. When they respond, they must tweet your handle or reply to your post. Randomly select winners and notify them via private message. You can do this once, offering a significant prize or keep the game ongoing and offer smaller prizes at regular intervals.
The ideas for drawing traffic and engaging attendees with trade show booth activities are only limited by your imagination. Look for activities that will help you re-enforce your brand, capture data and interact with attendees. Brainstorm with experts who’ve been to hundreds of shows and have seen what works and what doesn’t. Contact us for more information.