2016 is fading into the rear view mirror and we are looking ahead with excitement for the year ahead. One aspect of 2017 we are excited about is the continuation of the trajectory of growth we experienced in 2016. Exhibit Systems had a very busy year and we have a lot to be proud of.
2016 EXHIBIT SYSTEMS HIGHLIGHTS
• Grew by more than 10%
• Added 81 New Clients
• Added 5 New Employees
• Added Remote Sales Site in Fox Valley
• Launched a new, customer-friendly website
• Supported clients at large shows: International Manufacturing Technology Show, National Restaurant Show & International Dairy Deli Bakery Show
• Grew our digital footprint with increased industry blogs and social media postings
• Created new, bigger, and bolder exhibits for many of our clients
• Increased charitable endeavors: blood drive, food collections, Christmas family sponsorship
• Produced more outdoor events and installed more interior designs
Overall, 2016 was a successful year, and we believe 2017 will continue in that vein. The economy seems to be on the rise and the trade show industry is also looking positive. Our expectation for 2017 is matched by the growth predictions of the Center for Exhibition Industry Research (CEIR).
• We can look at a few shows to predict the kind of growth we can expect in the trade show and event industry. One of these is The Consumer Electronics Show. It is the event to track when looking for engagement and attendance in the trade show industry. The 2016 event broke records for exhibitors and square footage. CES 2017 looks to follow the same path, with record attendees and exhibitors.
• IMEX, the bellwether show for the meetings and events industry, also set records in almost every category in 2016, including 3,250 exhibiting companies from 139 countries.
• ConExpo ConAgg 2017 is setting the pace for the construction industry. The March show will be bigger than ever, with over 2,500,000 square feet and 2,500 exhibitors – 700 of them new to the event.
I believe one of the signs of an improving and growing event industry is what I call digital overdose. Who does not have an overloaded email inbox these days. How many more selfies and dog videos can we watch? The ever-waning attention spans need a lift, and the in-person meeting is the way to go. There is still no better way to market your product or service than a face-to-face experience. Looking your client in the eye, shaking their hand and sealing the deal.
I feel trade shows, road shows and networking events are a much more focused method of working with clients and vendors as they become part of your strategic sales and marketing initiative. As you go through a few of these events, you will begin to learn and fine tune your approach to make the next one even better.
More executives and decision-makers than ever care about these programs and are attending more often, helping you to leverage your marketing plan. When you are ready to get started, give us a call and we can sit down and plan your next move.