The future is bright for the trade show industry forecast.
The US economy is expected to fully recover from the downturn of recent years and respond with a mild rebound in 2017. Consumer spending is up 3.8% over the past 12 months with industry, construction and the service sectors are seeing steady growth.
This bit of positive news is good for the future of the trade show industry. The Center for Exhibition Industry Research (CEIR) is predicting a year-to-year increase of 1.6%. That doesn’t look like much but keep in mind that it’s the 24th consecutive quarter of growth in our industry. CEIR uses a weighted average of net square footage, number of exhibitors and attendees, and revenues to measure the overall performance.
“We anticipate the last half of this year to show improvement,” said Brian Casey, CEM, president and CEO of CEIR. “For the last six quarters, the exhibition industry has outperformed the economy in terms of GDP.”
We feel that the face-to-face marketing industry is growing and will remain very strong in 2017. Exhibiting companies are increasing their spending slightly in anticipation of bigger shows and more attendees. They are confident that the extra effort will result in better ROI and improved effectiveness in their marketing programs.
So as you plan your marketing programs for the year, this is the best time to get in the game. Trade shows are still the best way to meet and greet new prospective clients, re-establish old relationships and showcase your products and services.
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