Warmer months in the Midwest signal the start of events season. It’s always fun for us to use our skills at crafting trade show environments to create exciting and exceptional displays for events. This year we kicked things off by creating a stand-out tent for Taiwan Excellence at Milwaukee’s premier music festival, Summerfest.
Held at the expansive Summerfest grounds along Lake Michigan’s coastline, Summerfest draws hundreds of thousands of visitors from all over the nation (and the world!). Getting your products noticed can be a challenge.
This year, for Taiwan Excellence, we built a large tent structure with a HUGE header graphic to make sure their display caught the attention of attendees. We created a curved counter to act as their main product viewing area. New this year, we created a circular stage for live product demos and musical entertainment. This addition allowed staff to be out of the tent and more integrated with the crowds as they walked by.
Within the tent, our team constructed several counters and shelving units, graphics, and TV monitors. The Taiwan Excellence Experience Zone is an exhibition of Taiwanese products and companies looking to find their way into the U.S. market. We needed to showcase off over 50 products, from a phone-controlled dancing robot to a portable karaoke machine to a saxophone to hair care products to a massage chair.
One challenge when constructing displays for outdoor events is accounting for weather. This year, we battled rain as we created the structure. To prevent catastrophe in the event of more inclement weather, the structure is tied down using 75 gallon water barrels affixed to the truss structures. This is just one way we work to ensure the safety of booth staff and event attendees.
We’re looking forward to the next few months when we’ll be constructing event environments for the Wisconsin Potato Growers Association at State Fair Park, the Soles for Catholic Education Walk, and more. If you are hosting an event and would like to work with an experienced team to make it successful, contact us.
View our Events portfolio here.
