Delicious and nutritious products in support of a great mission!
Dairy Farmers of Wisconsin is a non-profit funded entirely by Wisconsin’s dairy farm families as part of the national dairy checkoff program. The organization exists to be a tireless advocate, marketer, and promoter for Wisconsin dairy farmers to drive demand for Wisconsin’s dairy products.
The National Restaurant Association Show held in Chicago’s McCormick Place offers everything conceivable when it comes to food with plenty of inspiration baked in, and that’s why Dairy Farmers of Wisconsin makes it a must-attend event to showcase Wisconsin cheese and dairy products.
Creating Connections through Customer Experience
Exhibit Systems concepted, designed, and built a unique, custom exhibit experience for the Dairy Farmers of Wisconsin national trade show marketing program. Imagine a 20’ x 80’ exhibit space transformed into a warm and vibrant pavilion with dedicated spaces for 11 manufacturers. Their spaces were custom designed and built to feel like a row of individual shops to share Wisconsin’s award-winning cheese and dairy products with restaurateurs.
The heart of the exhibit is a French Street Café featuring an on-site chef, making tasty creations for visitors (hidden behind the scenes, we constructed a large sous chef prep area). Each dairy provider in the pavilion shared their featured product sensations to be used in the chef’s delights.
At the café, attendees were greeted by a joyful hostess and encouraged to stay and enjoy mouth-watering paninis, soups, sandwiches, sample platters, ice cream, and other cheese pairings, YUM! And… if you wanted to pay your compliments to the chef, there was also seating for nine alongside his culinary station.
To round out the pavilion, there was a dedicated conference space for meetings. In this multi-media area, visitors could connect with manufacturers, learn all about the services provided by the Dairy Farmers of Wisconsin, talk products, get recipes, and so much more!
Exhibit Design Infused with Personality, Down to the Last Details
Dairy Farmers of Wisconsin was a great partner to work with when developing this grand customer experience. The dairy business is about relationships and they wanted their exhibit to convey that feeling, to achieve a WOW factor in the look and delivery of the visitor experience. It was important to create an inviting and fun atmosphere; food is a great way to connect people! Plus, who can resist such delicious smells wafting through the air?
This booth is one of many incredible brand experiences that Exhibit Systems has partnered with DFW on recently. At the Specialty Foods Show, the organization won Best Booth on the Show Floor with a modified version of the NRA booth. Exhibit Systems even built a State Fair for the organization at SXSW in Austin, TX, and constructed the World’s Largest Cheeseboard that landed them a Guinness World Record in August (watch video).
“We’ve thrown incredibly complex projects at Exhibit Systems over the last two years—things that would take a miracle, and Exhibit Systems delivered our miracle every time!” says Suzanne Fanning, Sr. VP for Dairy Farmers of Wisconsin and CMO for Wisconsin Cheese.
Exhibit Systems is a full-service exhibit house offering services from concept through completion including on-site inventory asset management. We custom build exhibits in-house with our own dedicated craftsmen. We excel at logistics, making it simple for our customers. Dairy Farmers of Wisconsin also uses our Asset Management System. Return it, restore it, maintain it, and place in inventory, Exhibit Systems offers a one-stop shop. Any time they need it, our clients can go online, place their order, and send it to the next show. Achieving 100% customer satisfaction is our top priority.
Get in touch today to see what we can build together.
