Uber-novelist Stephen King once offered some deep insight into hype and buzz. He said when the message lands, and there then becomes a groundswell of genuine interest, that becomes “buzz.”
This article published by CEIR touches on several points we emphasize with our clients when it comes to generating buzz and driving traffic to their trade show booths. Leveraging digital marketing tactics, learn a few ways you can add more excitement to your next trade show effort.
READ FULL ARTICLE: 4 Ways to Build Anticipation for Your Next Event