The lens through which corporate communications is viewed and valued is both clearing and shifting. No longer just reactive, (it) centers on shaping and amplifying brand stories, not “spinning” or merely sharing news.
Kimberly Ramalho, VP Lockheed Martin Communications & Public Affairs
No longer just a reactive measure, corporate communications has become an integral part of any successful business strategy.
In this article from thriveglobal.com, learn how effective corporate communications has become fundamental to five key areas of business, including:
- Brand Reputation
- Risk Management
- Investor Confidence
- Employee Engagement
- Community Relations