Ready, set, go: Pre-show marketing

In the run up to a trade show, how much time does your company spend on pre-show marketing efforts? For most firms, the answer is zero. Statistics vary by show

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Trade show industry grows for 14th consecutive quarter

According to the Center for Exhibition Industry Research (CEIR), the trade show industry has posted its 14th consecutive quarter of growth, with a year-on-year increase of three percent. The industry

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Trade Show Topics: Updating Your Exhibit

Sometimes replacing a booth is a no-brainer. As the years go by, typical wear and tear makes exhibit booths naturally reach their usable lifespan. A major rebranding can render an

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Road Warrior Report: The buyers are back at the Fancy Food show

In addition to providing trade show displays and services, members of the Exhibit Systems team often accompany clients on the show floor. When he’s not in the office, Exhibit Systems

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Five ways to increase trade show traffic

Having a presence at a trade show is an important first step. Without traffic, your booth is a passive participant in this face-to-face marketing activity. Here are five quick tips

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Mastering the trade show floor selling environment

A new report released by the Center for Exhibition Industry Research (CEIR) focuses on approaching customers in the trade show selling environment. It’s a unique place, and quite different than

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5 Tips to Maximize Your Trade Show Presence

Trade show exhibitors tend to fall into two general categories: The seasoned exhibitors, with well-executed exhibits, and those new to the game, who are starting face-to-face marketing with a limited

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Breaking down the trade show budget numbers

According to Exhibitor Magazine’s 2013 Economic Outlook Survey, exhibitors spend just over a third of their typical show budget (36.5%) on exhibit space. Show travel and lodging are the next

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Study: The popularity and effectiveness of onsite marketing at trade shows

Trade show exhibitors make many decisions during the tradeshow preparation process. Among those are whether or not to invest in additional onsite marketing opportunities. According to a new study by

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Exhibit Systems launches new brand

This has been quite a year of positive change for Exhibit Systems. As you know, we moved to our new building in early 2013, allowing us to expand and serve

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