Ready, set, go: Pre-show marketing

In the run up to a trade show, how much time does your company spend on pre-show marketing efforts? For most firms, the answer is zero. Statistics vary by show

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Five ways to increase trade show traffic

Having a presence at a trade show is an important first step. Without traffic, your booth is a passive participant in this face-to-face marketing activity. Here are five quick tips

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Mastering the trade show floor selling environment

A new report released by the Center for Exhibition Industry Research (CEIR) focuses on approaching customers in the trade show selling environment. It’s a unique place, and quite different than

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5 Tips to Maximize Your Trade Show Presence

Trade show exhibitors tend to fall into two general categories: The seasoned exhibitors, with well-executed exhibits, and those new to the game, who are starting face-to-face marketing with a limited

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Trade Show Topics: Avoiding Trade Show Theft

Everyone in the industry has heard the granddaddy story of trade show thefts: The 14-foot boat stolen off the show floor at a large New York convention hall. Fortunately, few

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