Welcome to our new series on trade show tactics! First up…strategies for driving traffic to your booth by making use of the weeks and months prior to a show. This
The prospect of managing the logistics and myriad of details that go along with any trade show event can be daunting. Take the following tips to heart for each phase
As you review your trade show exhibit, be especially aware of how your brand is presented graphically. As attendees walk down the aisle at trade shows, you have approximately 3
One surefire way of attracting attendees to your trade show booth is to feature live music within your space. It is an exciting idea to make your brand come alive
Do you want to make a big impression at your next trade show but have a limited budget? Have you considered renting the exhibit instead of purchasing it? There are
Color plays an important part in the design of your exhibit. Each color can bring out different emotions and can draw attendees in to experience your brand and/or product. It’s
We’ve noticed a growing interest from clients in using iPads in their exhibits, both as presentation devices and as a way to capture leads. For the record, we can help!
Sometimes replacing a booth is a no-brainer. As the years go by, typical wear and tear makes exhibit booths naturally reach their usable lifespan. A major rebranding can render an