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Armour All at NASCAR Event

A pre-race event at the Lowes Motor Speedway featuring a car wash competition.
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Description
GMR Marketing brought us in to produce this event, a consumer event for Armour All during a NASCAR weekend at the Lowes Motor Speedway in Charlotte, NC. In a large tent, after an artist created artistic masterpieces in the dust on the back windows of two vehicles, then consumers competed in a car washing competitions. Drawings for prizes and product giveaways made it a successful event.
Client

GMR Marketing, Armour All

Footprint

20’ x 20’

Features
  • Large tent
  • Video recording
  • Audio system
  • Custom stages
  • Direct print graphics
Materials
  • Direct print sintra graphics
  • Video and audio systems
  • Custom plywood/laminate stages
Customer Comments

“Everything turned out great and everyone is extremely happy. Thanks and we’ll see you again soon.”

Jason Klagstad, GMR Marketing