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Pure Fishing Hardy at IFTA

Backlit corners create an exhibit that was the “talk of the show”.
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Description
Hardy is a British company that produces high quality fly fishing reels. This IFTA booth shared the space with 3 other Pure Fishing brands, Fenwick, Pflueger and Hodgman. A custom built meeting room was surrounded by product displays, highlighted with LED lit counters. In the four corners, 6’ x 10’ backlit towers created an impactful look and feel. An authentic British pub and a shiny new Range Rover filled out the space.
Client

Pure Fishing

Footprint

40’ x 50’

Features
  • Backlit towers
  • Custom built meeting rooms and product displays
  • Hi-res curved video monitors
  • Hanging sign
  • Product display kiosks
Materials
  • Dye sub fabric graphics
  • Custom built plywood/laminate displays
  • Extruded aluminum
  • LED lights
Customer Comments

“The addition of the Hardy booth and all the new elements was a huge success. It was awesome from all the feedback I heard and I appreciate the partnership. Thank you. ”

Andrew Marks, Pure Fishing