Pure Fishing at ICAST

When Pure Fishing added 5 brands to their existing contingent of sport fishing brands, they needed a 220’ x 100’ space. Shakespeare, Penn, and Pflueger were among the brands that joined Berkley, Abu Garcia, Fenwick, Stren and Spiderwire for this show. We took a retail approach, with products displays on brand identified gondolas. Three 62’ curved hanging banners with logos were hung in front of five 50’ blue wave banners. Custom built reel counters were added to showcase the latest in sport fishing equipment. Multiple meeting rooms and gathering areas were also used for customer appointments.