Pure Fishing at ICAST

Multiple brands displayed together in one large booth space.
Multiple brands displayed together in one large booth space.

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When Pure Fishing added 5 brands to their existing contingent of sport fishing brands, they needed a 220’ x 100’ space. Shakespeare, Penn, and Pflueger were among the brands that joined Berkley, Abu Garcia, Fenwick, Stren and Spiderwire for this show. We took a retail approach, with products displays on brand identified gondolas. Three 62’ curved hanging banners with logos were hung in front of five 50’ blue wave banners. Custom built reel counters were added to showcase the latest in sport fishing equipment. Multiple meeting rooms and gathering areas were also used for customer appointments.

Pure Fishing


220’ x 100’

  • Custom built product display counters
  • Product display gondolas
  • Modular counters
  • Meeting rooms
  • Hanging signs
  • Direct print sintra graphics
  • Dye sub fabric graphics
  • Custom plywood/laminate build
  • Extruded aluminum
  • Aluminum truss
Customer Comments

“I wanted to thank you again for the outstanding job at ICAST this year. The professionalism displayed by your team is very much appreciated and makes my life much easier at these events.”

Andrew Marks, Pure Fishing