At the very beginning of the process of building a new exhibit or environment, we will sit down with the client for a discovery meeting. Our account representatives, project managers and designers will meet with our customers and ask questions such as:
What is your reason for going to this particular show?
What are your expectations from this show?
What is the size of your booth?
After we get the ideas and challenges of what the client is looking for, we’ll put pencil to paper and brainstorm on solutions. Only after this discussion will we start drawing, making sure we have all the elements included.
Line drawings, 3D CAD drawings and color renderings come next, with images, branded color themes and logos placed into the drawings, giving our clients a real look and feel of how the exhibit will appear on the show floor.
Our graphic designers will create the layouts, giving the proper attention to the design using graphic standards and guidelines. For example, we like your brand logo to appear in the upper quarter of your display, ensuring it’s seen by the attendees on the crowded show floor.
Before the exhibit leaves our shop, we’ll produce set-up drawings, electrical layouts and rigging diagrams that are sent ahead to the union crews and technicians.
Of course, many times our customers come prepared with their graphic files all ready for the set however we will still go through the process of checking, sizing and prepping them for print production. Remember the idea of measuring twice, print once? We’ll update it a bit and say measure twice, print once!
If you need a little technical advice on file size and format, check out our Graphic Guidelines in our Planning and Guides section.