Pre show marketing efforts is one of the most under-utilized approaches in the trade show industry. Have you thought about a pre-show mailer, announcing your show attendance to your customers? Letting your potential customers know about show specials, contests and giveaways. How about an e-mail campaign to inform them of your new product? Give them a reason to find you at the show. And don’t forget to use social media to keep them informed.
You can also Include what we call During Show Marketing, such as having a special event at the show and inviting your best or most prospective clients?
Post show marketing can include a timely follow up with the customers who stopped by your booth. An e-mail followed up by a phone call, or you can send out a personal thank you note with your product information.
Our marketing department can assist with creative programs to help you win more business. We’ll create ideas that turn your shows and events into effective marketing tools, increasing your sales … and showing a strong return on your investment.