The planning that goes into your next trade show or event is an extremely important part of your success. Coordinating all the elements that need to come together as you proceed through this planning process could mean the realization of your marketing goals.
When you’ve determined what show you are attending or the event being scheduled, the planning begins with budgeting, venue contracts and marketing objectives.
Next comes determining your exhibit and display needs, scheduling staff and arranging travel details. Paperwork that needs to be filled out may include:
• Hiring set up labor
• Ordering electrical
• Adding the furnishings
• Arranging for security
• Shipping and handling
• Plus many other details
We’ve developed a number of guidelines to assist you in getting organized and staying ahead of the important deadlines, including the Trade Show Planning Checklist, the Event Planning Checklist and the more thorough Trade Show Planning Guide.